At a quick glance is it clear what you are offering or selling?

I want you to think about a time that you went retail shopping. You were surrounded by shops but could tell at a glance whether the shop that you were looking at was the right shop to meet your needs.

A shop will usually have three distinct features that make it clear what they are selling, namely:-

• The name of the shop
• Relevant window display
• Style & Design

One, if not all of the above will entice you to enter the shop to find out more.

Your website is your virtual shop front. The name or subtitle needs to be clear and in line with your product or service that you are selling. Visually appealing and have the correct style for your target market.