Do your visitors engage with you?
When customers visit your website tell them what you want them to do or what you want from them. Your website should have a goal in mind or purpose.
This is known as Call To Action (CTA) which is an image or a line of text that prompts people to take action.
You may want your customers to download an e-book, signup to a newsletter, request that they contact you, etc.
By setting your CTA correctly you are encouraging your customers to engage with you.
If you gather the right information, everyone who engages with you is a lead or a prospect that has the potential to be converted into a sale.