Do you come across professional or amateurish?
If your website looks like a 10-year-old has created it with lots of spelling mistakes, poor graphics and not mobile friendly your customers will deem you as an amateur and move onto your competitor.
Your reputation and creditability are key. Not only do you need a well-designed and professional looking website you also need to meet your customers’ expectations and be consistent. If your website gives the perception of a professional business then you need to make sure that you deliver a professional service. You should have a professional email account and a telephone number that your customers can make contact. You should also have someone ready to answer any queries, reviewing all emails within a reasonable time frame, etc.
Whether we like it or not our Customers are Kings because without them we have no business.